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iComfort

Serta iComfort & iComfort Hybrid at Prime Brothers Furniture

Introduce yourself to the mattress that revolutionized memory foam. These mattresses are designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Now with EverFeel® Triple Effects™ Gel Memory Foam. Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. The unique Structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points and provide more cradling comfort. In addition, this foam is infused with millions of Titanium gel beads for added strength and support, and gel beads to dissipate heat for a cooler sleep.

Serta® iComfort™
Meet Serta’s most advanced sleep system – ever featuring:
  • EverFeel® Triple Effects™ Gel Memory Foam
  • Intelligently responds to your body’s individual needs
  • Now offering both Memory foam and Hybrid mattresses
  • Compatible with all Serta Adjustable Foundations
Shop Serta iComfort Mattresses
Serta iComfort SmartSupport F300 Queen SmartSupport™ Memory Foam Mattress Queen SmartSupport™ Memory Foam Mattress
500800038-1050
Your Price:$2,274.00
Serta iComfort SmartSupport F500 Queen SmartSupport™ Memory Foam Mattress Queen SmartSupport™ Memory Foam Mattress
500800028-1050
Your Price:$2,774.00
Serta iComfort SmartSupport F700 Queen SmartSupport™ Memory Foam Mattress Queen SmartSupport™ Memory Foam Mattress
500800018-1050
Your Price:$3,274.00
Serta iComfort Foresight Queen Gel Memory Foam Mattress Queen Gel Memory Foam Mattress
500800188-1050
Your Price:$1,274.00
Serta iComfort Guidance Queen Gel Memory Foam Mattress Queen Gel Memory Foam Mattress
500800168-1050
Your Price:$1,474.00
Serta iComfort Prodigy III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
500800048-1050
Your Price:$2,074.00
Serta iComfort Savant III Queen CF Gel Memory Foam Mattress Queen CF Gel Memory Foam Mattress
500800058-1050
Your Price:$1,774.00
Serta iComfort Savant III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
500800158-1050
Your Price:$1,774.00

iComfort Hybrid
The iComfort Hybrid collection of mattresses (smooth top or quilted top) offer the same benefits of the iComfort's cushioning and support from memory foam and a cooler sleep surface with EverFeel® Triple Effects™ Gel Memory Foam, but you gain support and a more traditional feel with the addition of Duet® Coil Innerspring Individually Wrapped Coil Support System. Coils and memory foam all in one bed.
Shop Serta iComfort Hybrid Mattresses
Serta iComfort Hybrid Expertise Queen Firm Hybrid Quilted Mattress Set, LP Queen Firm Hybrid Quilted Mattress Set, LP
500820751-1050+500805299-6050
Your Price:$1,999.00
Serta iComfort Hybrid Advisor King PT Hybrid Quilted Mattress King PT Hybrid Quilted Mattress
500820663-1060
Your Price:$2,099.00
Serta iComfort Hybrid Advisor Twin XL PT Hybrid Quilted Mattress Set Twin XL PT Hybrid Quilted Mattress Set
AdvisorPT-TXL+StabL-Base-TXLK
Your Price:$1,399.00
Serta iComfort Hybrid Applause II Full Plush Hybrid Quilted Mattress Set Full Plush Hybrid Quilted Mattress Set
ApplauseIIPlush-F+StabL-Base-F
Your Price:$1,099.00
Serta iComfort Hybrid Discoverer Full Firm Hybrid Smooth Top Matt Set, Adj Full Firm Hybrid Smooth Top Matt Set, Adj
DiscovererFirm-F+PivotiC-F
Your Price:$1,799.00
Serta iComfort Hybrid Discoverer King Firm Hybrid Smooth Top Mattress King Firm Hybrid Smooth Top Mattress
500825488-1060
Your Price:$1,799.00
Serta iComfort Hybrid Discoverer Queen Plush Hybrid Mattress Set, Adj Queen Plush Hybrid Mattress Set, Adj
DiscovererPlsh-Q+MPIII-Q
Your Price:$2,974.00
Serta iComfort Hybrid Expertise Queen Firm Hybrid Quilted Mattress Queen Firm Hybrid Quilted Mattress
500820751-1050
Your Price:$1,774.00
Serta iComfort Hybrid Expertise Cal King SPT Hybrid Quilted Mattress Set Cal King SPT Hybrid Quilted Mattress Set
ExpertisePT-CK+2xStabL-Base-SPCK
Your Price:$2,899.00
Serta iComfort Hybrid Expertise Queen SPT Hybrid Quilted Mattress Queen SPT Hybrid Quilted Mattress
500820753-1050
Your Price:$1,774.00
Serta iComfort Hybrid SmartSupport HB300Q Queen SmartSupport™ Cushion Firm Set, LP Queen SmartSupport™ Cushion Firm Set, LP
500820531-1050+500805299-6050
Your Price:$2,499.00
Serta iComfort Hybrid SmartSupport HB300S Queen SmartSupport™ Hybrid Mattress Queen SmartSupport™ Hybrid Mattress
500826838-1050
Your Price:$2,274.00
Serta iComfort Hybrid SmartSupport HB500Q King SmartSupport™ SPT Mattress Set, Adj King SmartSupport™ SPT Mattress Set, Adj
HB500QSPT-K+MCII-DK
Your Price:$8,199.00
Serta iComfort Hybrid SmartSupport HB500S King SmartSupport™ Hybrid Mattress Set, Adj King SmartSupport™ Hybrid Mattress Set, Adj
HB500SPLSH-K+MCII-DK
Your Price:$8,199.00
Serta iComfort Hybrid SmartSupport HB700Q Twin XL SmartSupport™ SPT Mattress Twin XL SmartSupport™ SPT Mattress
500820013-1020
Your Price:$2,949.00
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Set, Adj Queen SPT Hybrid Quilted Mattress Set, Adj
ObserverSPT-Q+MPIII-Q
Your Price:$2,974.00
Serta iComfort Hybrid Philosopher Twin XL Plush Hybrid Mattress Set, Adj Twin XL Plush Hybrid Mattress Set, Adj
PhilosopherPlsh-TXL+821719TXL
Serta iComfort Hybrid Philosopher Queen Extra Firm Hybrid Mattress Queen Extra Firm Hybrid Mattress
500824668-1050
Your Price:$1,474.00
Serta iComfort Hybrid Philosopher Twin XL Extra Firm Hybrid Mattress Set, Adj Twin XL Extra Firm Hybrid Mattress Set, Adj
PhilosopherXF-TXL+MCII-TXL
Your Price:$3,549.00
Serta iComfort Hybrid Recognition Cal King Extra Firm Hybrid Quilted Matt Set Cal King Extra Firm Hybrid Quilted Matt Set
RecgntnExtFirm-CK+2xPivotiC-SPCK
Your Price:$4,499.00
Serta iComfort Hybrid Recognition Twin XL Extra Firm Hybrid Quilted Mattress Twin XL Extra Firm Hybrid Quilted Mattress
500821571-1020
Your Price:$1,049.00
Serta iComfort Hybrid Recognition Queen Plush Hybrid Quilted Mattress Set Queen Plush Hybrid Quilted Mattress Set
RecgntnPlush-Q+StabL-Base-Q
Your Price:$1,599.00
Serta iComfort Hybrid Visionaire Queen Firm Hybrid Mattress Set Queen Firm Hybrid Mattress Set
VisionaireF-Q+StabL-Base-Q
Your Price:$1,999.00
Serta iComfort Hybrid Visionaire Split King Firm Hybrid Mattress Split King Firm Hybrid Mattress
500825258-1020
Your Price:$1,449.00
Serta iComfort Hybrid Visionaire Queen Extra Plush Hybrid Mattress Set, Adj Queen Extra Plush Hybrid Mattress Set, Adj
VisionaireXP-Q+MPIII-Q
Your Price:$3,474.00

iComfort & iComfort Hybrid Technology

Pressure Relief, Added Support and Cooler Sleep
Pressure Relief, Added Support and Cooler Sleep
What is EverFeel® Triple Effects™ Gel Memory Foam?
Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. It is designed to intelligently respond to your body in 3 ways: 1) helps relieve pressure points for increased comfort, 2) provides added support to help with body alignment and 3) aids in temperature regulation while you sleep.
How Does it Work?
The unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort, plus, it’s infused with million of Titanium gel beads that gather to help add strength and support where your body needs it most. Finally, an advanced thermal management system in the gel beads dissipates excess heat to help you sleep at a comfortable temperature.
Added Support
more support
What is the SmartSuppot™ Memory Coil System?
It is the world’s first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system.

Hundreds of individually wrapped, slow recovery coils work with the foam layers above and below to continuously adapt to the contours of your body.

This helps provide additional conforming support without any of the unwanted springy feel of other support systems.
*Found ONLY in the SmartSupport™ models.
Consistent Feel
consistant feel
What is EverTemp™ Technology?
This exclusive technology helps the advanced memory foams in our iComfort mattresses remain comfortable regardless of temperature or humidity. It works by broadening the temperature and humidity range where the materials consistently retain their natural feel.
Customize Your Comfort with an Adjustable Base
customize
Experience customized comfort and support
Every Serta iComfort mattress is compatible with a Serta adjustable foundation, allowing you to elevate the head and foot of the mattress for optimal comfort when you are reading, checking emails watching television or just relaxing, plus, select bases offer new luxury features including our breakthrough Serta® SleepGPS™ with SleepTracker Technology™ in our most advanced model.
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