Prime Brothers Furniture (We, Our, Us) is a home furnishings retailer in the Bay City, Saginaw, Midland, Michigan area. Our website aims to create an easy, informative, and enjoyable online shopping environment that enables our customers to access a large selection of home furnishings, find any information necessary to make an educated purchase, receive premier local customer service, and satisfy all furniture needs in a one-stop shopping environment. We strive to provide the best home furnishings experience in the area and believe trust is a core piece of that experience.
Our website may collect information such as personal data, browser and device data, 3rd party data, and data that helps us understand how you use our website. This data allows us to understand our market needs, provide a personalized shopping experience, respond to customer questions, and process online orders. List of personal information we may collect:
We use customer information to communicate with you about product inquiries, fulfill and process online orders, respond to customer service requests, schedule deliveries, schedule appointments, or respond to any other business questions, comments, or suggestions.
We use customer information to implement our marketing and advertising strategy. This can include, but isn’t limited to, emails, texts, post mail, online advertisement, and other time-sensitive information regarding our sales and store events that you may be interested in. Most online marketing or advertising campaigns can either be opted out of or blocked.
We may use customer information to provide you with a catered shopping experience including highlighting products and styles on the website that you have shown interest in, or provide you with advertisements or other marketing communications such as email, that include products you have expressed interest in.
We may use customer information to fulfill the purpose of a special event, including but not limited to, surveys, contests, community events, and in-store experiences. Such events may include additional statements regarding how the event handles customer information.
We may use customer information to analyze how customers are using our website and make changes and improvements to provide a better website experience, minimize errors, discover new trends, analyze product performance, prevent fraud and harm, research our customer base, and perform other business needs.
Prime Brothers Furniture works with a variety of companies to provide you with a well-rounded shopping experience. We may share certain personal information with marketing partners, social media companies, or third parties who provide services to you or us to carry out our business or to comply with a legal obligation.
We use third parties to provide services to you and us including, but not limited to, managing customer information, sending marketing communications, processing payments, fulfilling orders, analytics, and displaying advertisements.
We may include social media tools for websites such as Facebook, Pinterest, and Twitter. These tools may collect information about you such as what pages you have visited and your IP address. You may also log in to your customer account using your Facebook or Google account credentials, and by doing so you are authorizing the sharing of information in connection with the social media account.
We may disclose information about you, if necessary, to comply with laws or regulations, legal processes, litigation, or government requests. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information to the acquiring entity.
If you would like to access or update some of your contact information, you can do so in the following ways:
If you do not wish to continue to receive promotional emails from us, you may contact us using the “How to Contact Us” section below to request to be unsubscribed from our email marketing lists. At any time, you may also unsubscribe from promotional emails via the unsubscribe link provided in each promotional email you receive. Unsubscribing from email marketing does not apply to operational emails such as order confirmation emails, inquiry submission emails, etc.
Some web browsers offer Do Not Track (DNT) functionality which can signal to websites that a user does not want their online activity to be tracked. Currently there is no uniform or consistent way for a website to respond or recognize a DNT signal. Please note that at this time, our website does not respond to DNT signals.
We have implemented reasonable safeguards to help ensure that information collected on the website is secure. We have put in place a variety of technical and administrative security measures such as https to help protect you and your personal information. However, there is no guarantee that any e-commerce solution, website, or database is completely secure. You are responsible for taking precautions best suited for you to protect your personal information against unauthorized disclosure or misuse.
We never knowingly collect or maintain information on our website from children that are under the age of 13, and no part of our website is directed to anyone under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete the personal information as soon as possible.
If you are a California Resident, you have additional rights under the CCPA (California Consumer Privacy Act) regarding collected personal information. These rights include:
To exercise your right to request disclosure of information collected or sold, to request disclosure of specific information collected about you, or to request personal information collected about you be deleted, please contact us online or call this number: 989-686-1212. We will respond within 45 days of receipt of the request, and we may need to request additional information to verify the identity of the requesting party.
Get in touch with one of our locations if you have any questions or would like additional information about this policy or anything else on our website.